Jump to content
Green Blog

Al Gore speech at Cannes Advertising Festival


Recommended Posts

Al Gore's speech on climate change and marketing at the 2007 Cannes Lions advertising festival.

from the Festival Program:

Global warming is not just a government or grassroots issue. It's on the agenda of every corporation and on the minds of all their customers. Creating change -- galvanised by all groups -- is going to take incredible global marketing.

Hamish McLennan, Global CEO of Y&R, long involved in the cause himself, has invited former United States Vice President, Al Gore, to speak to the advertising industry at Cannes.

Mr Gore will talk about the central role he believes the advertising industry can play in bringing about change -- in building awareness, in reaching consumers with powerful ideas that will motivate behaviour. He will challenge the industry to take a lead role and, together with Kevin Wall, CEO of Control Room and Executive Producer, Live Earth, he will talk about the upcoming SOS Live Earth Concert -- seven concerts on seven continents on 07/07/07 -- to raise awareness of the climate crisis.






Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content, analyze site traffic, and understand where our audience is coming from. To find out more, please read our Privacy Policy. By choosing I Accept, you consent to our use of cookies and other tracking technologies.