Rapeseed Methyl Ester is tasty!

Advertising campaign from Flygbussarna

If you didn't think Brita's plastic water bottle advertising campaign was disgusting this one surely is. The Swedish company Flygbussarna (shortly translated to The Flight Busses) wants to get the word out about their recent environmental efforts.

According to the company every third buss that goes to Arlanda (the largest airport in Sweden) is running on Rapeseed Methyl Ester (RME), which is a form of biodiesel. The biodiesel fuel is supposedly coming from fields near the airport.

Flygbussarna is planning that in a three years period become 100% free from fossil fuels by using biodiesels to power their busses to and from the airports.

Their advertising campaign regarding this is disgusting on so many levels. I personally think it is inappropriate to mix and confuse fuel and food in this way.

Rapeseed Methyl Ester is tasty!

The images really speak for themselves.


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Simon Leufstedt
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Guest Artemis

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Apart from being something disgusting, biofuels have a disadvantage that causes concern. Many people around the world starve to death, so some organisations protest that the food heading for biofuels should be sent to save human lives...

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