By Simon Leufstedt, published on May 26th, 2008
A currently running advertising campaign from Brita, a German company that specializes in water filtration products, says in its ad slogan that “last year 16 million gallons of oil were consumed to make plastic water bottles.”
Brita wants you to stop using water bottles and instead use their water filters to clean their water. While you can ask yourself what use the water filters will do, when the majority of the developed countries have an excellent quality on their water, the advertising campaign highlights one of the most pointless waste products in our society today.
Americans send about 38 billion water bottles a year to landfills. Considering the 1.5 million barrels of oil needed to make those bottles, the environmental impact of plastic bottle waste is truly staggering.
You can check out their site over at FilterForGood.com. While you at it you might also want to check out TakeBackTheFilter.org.
The full images from the ad campaign can be found below:
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4 Comments
May 27th, 2008 at 2:44 pm
Wow! A picture still says a thousand words! Those images are truly phenomenal. I did my part by purchasing a SIGG bottle with StopGlobalWarming.org emblazoned on the side. Together, we can become the change we desire.
May 28th, 2008 at 2:54 am
Hi. Thanks for mentioning Take Back The Filter! We’re collecting used filters and petition signatures, for those who don’t know. We’d like Clorox in North America to recycle the filters the way the German company already does in Europe.
May 31st, 2008 at 10:05 pm
Really nice ad.
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