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HOW TECHNOLOGICAL INNOVATION HAS CHANGED OUR BUYING HABITS

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TiffanyC

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Over the past years, the world technological innovation has been on the increase with the recent trend of the introduction of smartphones. This is a great influence on customers buying habits today. Technology can be greatly described as the best world changing agent that have drastically changed the way people operate and associate with each other. Its contribution in the transport, Purchase, communication and social life cannot be emphasized.

As a matter of fact, technological innovation is real. In the past, people were used to traveling from one place to another to purchase a product or to make an inquiry. This used to cause trouble to many individuals as the cost used to be high. Due to technology, there have been drastic changes in the way people travel as people can now make orders online, book vehicle and communicate with their loved ones through use of technology. This shows the power of technology towards our buying habits.

To begin with, it is fair to say that the use of adverts has greatly contributed to increase in the buying habits of different individuals. This is because the sellers are now in a position to use online platforms such as social media e.g. Facebook, twitter, Skype and the rest to advertise their products. Such adverts are more appealing to the consumers hence it encourage them to buy more of the product. In addition, technology has also led to an increase of free services and discounts. Buyers are now in a position to use free communication such as emails and social networks that enable us to get in touch with the sellers hence giving us a chance to bargain. The sellers also use the same technology to give a discount to customers. This is due to the competitive nature of the market online hence this, in turn, contributes to lowering of the price of the product. Example sellers on Amazon give coupons and discounts to buyers.

Technology also has led to boosting the education system and making it cheap, convenient and affordable to the students. For instance, many universities have integrated the use of technology in teaching. Classes are now offered online through distance learning. Students can register their degrees and study from home or place of work without having to travel to attend physical classes in their universities and colleges. Due to this, many universities are now forced to take the challenge and go online or else they stand a chance of losing more students. This has made it convenient and cheap on the side of the students

Thirdly, the use of technology has helped the consumers to make informed choices before making a decision of buying anything. This means that we can go online and check the price of what we want to purchase and compare it with another price in other sites before buying.

In addition to this, the introduction of coupons has been advantageous to the sellers. As it's mentioned on http://zrealizujkupon.pl/shops/oleoleplthey are now able to track the purchasing trend through the use of unique bar codes on coupons. Coupons also help to increase the purchase volume as they attract and bring customers on the stores and lastly coupons helps to boost the product line

In conclusion, it should be noted that consumers continue to interact with multiple object that surrounds his environment. However, the mode of interaction is changing due to changes in technology. As a result, consumer behaviors may be influenced by a new set of factors that seem novel today.

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