It probably first started when Discovery Communications bought TreeHugger earlier this summer. That meant the start of a more commercialized TreeHugger. Cause in the end all that matters for Discovery Communications is that they make money from TreeHugger. So doing paid blog posts wasnâ€™t probably a hard choice to make.
But what exactly is paid blog posts then? Well, paid blog posts are actually advertisement posted as a regular post on a blog. Most blogs that does this usually disclose that the post in question is a paid advertisement.
I personally donâ€™t see anything wrong with TreeHugger doing a few paid blog posts now and then. Itâ€™s sad that they do, but itâ€™s not a problem, at least not for me.
The problem is that they do not tell their visitors that what they read is an advertisement from a company that has paid the author to post about certain things. And that is just stupidity and disrespect for your readers who trust that you give them truthful content that isnâ€™t mixed in some way.
TreeHugger needs to get it acts together and properly disclose that the blog post you are currently reading is a paid advertisement. Otherwise TreeHuggers good reputation is at stake.
Here are two examples of paid blog posts on TreeHugger for those who are interested: