SLU, the Swedish University of Agricultural Sciences, have started a rather massive campaign against global warming deniers. The message that: â€œwithout proper facts anyone can say anythingâ€ about climate change and its effects, will be advertised using the site http://ww.koldioxidensvÃ¤nner.se (roughly translated to â€œthe friends of co2).
The message will be advertised in the largest newspapers in Sweden. They will also fill Stockholm's (the Swedish capital) subway with print ads (see image example below) and web advertisements on Aftonbladet.se, a large newspaper in Sweden (where you could probably find many global warming deniers).
I donâ€™t really understand why they need to spend money on a campaign targeted against the very small minority of global warming deniers, mostly old men who votes for right wing parties, in Sweden. But I hope the people who see the advertisements will see/understand the whole message and not only the â€œsatireâ€ slogans like â€œco2 is our futureâ€ or â€œthe greenhouse effect is fakeâ€.
Here are three videos from â€œthe friends of co2â€ that are parts in the advertisement campaign: