A currently running advertising campaign from Brita, a German company that specializes in water filtration products, says in its ad slogan that "last year 16 million gallons of oil were consumed to make plastic water bottles."
Brita wants you to stop using water bottles and instead use their water filters to clean their water. While you can ask yourself what use the water filters will do, when the majority of the developed countries have an excellent quality on their water, the advertising campaign highlights one of the most pointless waste products in our society today.
You can check out their site over at FilterForGood.com. While you at it you might also want to check out TakeBackTheFilter.org.
The full images from the ad campaign can be found below:
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.