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Liz Thompson
Liz Thompson

Victoria's Secret Jumps on the Greenwashing Band Wagon

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Creative Commons License Photo credit: Margaret Anne Clarke

It seems everyone these days is coming out with their own “natural†or “organic†beauty line.  But are they truly what they claim to be?  After all, when a well known company says their stuff is good for you most folks believe them.

Take Victoria’s Secret, for instance, who recently came out with Pink, their new body care line touted as "organic, natural and vegan".  Since no ingredients were listed anywhere, I set out to do a little investigating.

After a lot of searching and being redirected (and a visit to my local Vicky’s) I still had no ingredient lists.  Stancie Wilson of Fig + Sage got to the bottom of the whole Pink question mark, you can read what she found out (suspicions confirmed) on Feelgood Style. 

Greenwashing is a problem in the organic beauty world today and is gaining speed.  Following are several blogs where you will find information you can trust on products that are safe for you and your family.


The Nature of Beauty Blog

The Green Beauty Guide

Caren’s Blog

Organic Beauty Source Blog

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Thanks to people like you, companies like Victoria Secrets will hopefully get their act together. This is only the tip of the iceberg. As the green movement grows, it will be up to us to keep companies honest. Keep up the great work! Chief Wala - Live Green and Prosper

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