In a move to attract consumers during Earth Day, Ritz Camera, the largest retail camera and photo chain in the United States, have started a partnership (PDF) with Carbonfund.org featuring the Nikon COOLPIX S52.
This partnership lets you buy a "special edition ECO-Green colored" Nikon COOLPIX S52 camera and thus become carbon neutral for a month.
Basically, each time a customer purchases this special "ECO-Green colored" camera Ritz Camera will make a donation to Carbonfund.org to help offset 1.91 tons of carbon dioxide, per camera sold. According to CarbonFun.org it costs, using their service, $5.50 to offset one ton of carbon dioxide.
David Ritz, CEO of Ritz Camera said that:
This special edition ECO-Green Nikon COOLPIX S52 will cost you $249.95 and will only be available at Ritz Camera stores in the USA and on www.ritzpix.com/green.