Yesterday Al Gore launched the We Campaign. Itâ€™s a $300 million 3-year effort "to mobilize Americans on climate change."
The campaign will focus on sending out its message using mainly TV and print ads. People will be urged to go to the We Campaign website and sign the petition for a global treaty on climate change, urge the press to ask questions about climate change and learn more about global warming, the solutions and how they can personally minimize their environmental impact.
The ads will show, by featuring people like Nancy Pelosi and Newt Gingrich, Pat Robertson and Al Sharpton, that both conservatives and liberals can rally around the climate crisis (You can see the very first advertisement that will be aired on TV after the jump).
The We Campaign is backed up by Alliance for Climate Protection. Organisations like the Girl Scouts of the USA, Conservation Federation of Missouri, Earth Day Network, Colorado Wildlife Federation and many others is partnering with the We Campaign to bring in grassroots organisations to the campaign.
To be able to fund this huge campaign Al Gore will donate all profits from the An Inconvenient Truth book and movie. He will also donate his Nobel Prize money and a matching sum from his own personal money stash.
Below you can find a interview from 60 Minutes with Al Gore about the new campaign ("- Like the Vice President?" "- Hahaha"). And, ah, the irony when you have to watch a car commercial before and after the actual video interview.
Interview with Al Gore:
The first TV ad: