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Is Jabong’s Powerful Entry A Threat To Fashionara?

Creative minds stand apart in all walks of life. Be it in personal life or business, creative persons remain unique and hence easily identifiable. Particularly in business, when the competition is heavy, a creative head directs its team to ruthless victory. Online stores are the right platform for such brilliant minds as the competition is global and the rewards are more. With increasing interest amongst the internet population of India, we find online stores growing greatly in numbers and exceptional talents making headway into online business. Jabong seems to possess the trait and it has created an impact in its maiden year as online seller. Let us see if its power has the force to threaten Fashionara, an entrant a year earlier.


Jabong And Fashionara – What Do They Present?

Jabong entered with more than 50000 products in the year 2012. The products include apparels, footwear, kitchen appliances, furniture, furnishing and accessories.

Fashionara entered in style in the year 2011 offering fashion apparels, footwear and accessories. Fashionara launches “flea bazaar” to expand their portfolio and profit in e-marketplace

Range Of Products

Jabong proves its product strength beyond doubt with a stunning collection across various ranges. While Fashionara has good collections to offer, Jabong is far superior and outdoes Fashionara in numbers.


Both Jabong and Fashionara offer quality products. The stores deal with branded items, which please the customers immensely. If you are looking for your favorite brands, you may find them available with these online stores.


Online stores ensure that the rates offered to customers are below the price range prevailing in the local market. The discounts they offer on their products is one of the most appealing features and if you were looking for reasonable rates here, you are not disappointed. However, it could be said that Jabong gains over Fashionara here as it provides products on various price ranges. Since the price range is affordable to all buying strengths, Jabong wins in this round. Fashionara does not charge more for its products though it does not have products in the low price range. Jabong take care of the customer while shopping on their sites so they offers their customer to use promo coupons while Fashionara is also not behind in this thing they also provide promotional codes to their customer for the satisfied shopping.

If you think that these two sites are only offering these types of code and coupons in that way you are wrong. Other site like Flipkart, Snapdeal, Indiatimes shopping etc are also provide coupons on shopping on their sites to a know more about that coupons please click on this link http://www.couponlava.com

Customer Service

Serving the customers is one of the best marketing strategies a company could hope to build. An efficient customer service not only satisfies the customers but also brings in more sales and more loyal customers. Jabong seems to have the brilliance to build a foolproof marketing strategy that has customer service in Built. It offered end of season sale and gave discounts up to 60%, which is considered a great marketing technique. It addresses customers’ complaints and tries to resolve the issues and no wonder it has gained an amazing 95% recommendation from buyers who have registered their reviews online.

Fashionara has style but not the grace to answer customers’ complaints. It has the quality in products but lacks quality in customer service. Fashionara has received favorable reviews as well but the complaints are discouraging. It needs to enhance the quality of customer service if it hopes to fight the growing Jabong, which was awarded the most visited website in its first year online.


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