Going green has been a growing trend in the world for many years as more and more people become aware of the negative consequences of using chemical-heavy products. Women, in particular, are seeking alternative, natural and healthier solutions to their everyday problems. Following this trend, even the cosmetics industry has made organic skin care and beauty products a standard. Because choosing these products shows that we are responsible and make smart choices not just for ourselves but for the environment as well.

If you’re still indecisive about making the switch to organic makeup, here are a few reasons why you should go for it.

1. It’s safe for your health

Unlike conventional cosmetics, organic beauty products contain natural ingredients that have not been chemically treated in any way. They don’t contain synthetic additives, like artificial pigments, fragrances, preservatives, etc. Consequently, they cause far less undesired reactions and are considered to be truly hypo-allergenic. This makes them perfect for all skin types. Even the most sensitive ones.

However, bear in mind that skin care and makeup ingredients are only loosely regulated and are considered to be harmless, until proven otherwise. Besides, a cosmetic product may contain as little as 1% of organic ingredients and still be labelled ‘natural’ or ‘organic’. And our skin is like a sponge, which absorbs everything that you apply to it. If you put on conventional makeup every day, the toxins from it will accumulate in your body over time and this may lead to serious health repercussions. For your own safety, always pay attention to the ingredients list and make sure that at least 95% of them are certified.

2. It’s eco-friendly

Synthetically produced beauty products are packed with chemicals. When they’re used, these chemicals are released into the environment and pollute the air, water, and soil. On the other hand, natural makeup and skincare products are a result of environmentally sound manufacturing – from organically farmed ingredients, to biodegradable packaging (not all of them, though, so look for that three chasing arrows sign on the container before making a purchase). For all the above reasons, they release much less pollutants into the environment both while produced and while used.

Another reason to switch to organic makeup is the fact that it’s never tested on animals. Even the big-box brands including organic options into their offer as proof of their social responsibility. Be a responsible consumer and show that you care for Mother Earth by switching to organic products.

3. It’s nutrient-rich

Another feature that has become a standard in cosmetics industry is dual-purpose makeup. It serves both to beautify you and nurture your skin. Of course, organic makeup is unrivalled here, since it contains only the good stuff and none of the aggressive ingredients found in the conventional products.

Vitamins A, B, D and E are some of the main nutrients that keep your skin youthful and fresh-looking. Let’s not forget vitamin C, which has superb sun-shielding properties and provides a very strong anti-aging effect. Argan oil is also often used, especially in lipsticks, as an excellent moisturizer for chapped lips. Green tea extract soothes irritated skin, liquid foundations may contain maracuja oil or shea butter, which are known for their anti-oxidant properties and help you get smoother skin.

Although not the most important aspect, there’s also the financial benefit of switching to organic makeup. Some people argue that organic products are much pricier than the conventional ones. But with this nutrient-packed makeup you will need much less skincare products and your wallet will thank you for that.