Almost everyone in our modern world is using shampoo almost once every day. It has become one of the things that we have accepted as a necessity without even questioning if we really need it or not. Not using it would make one seem like an outcast, not to mention that they would feel deeply self-conscious about themselves because they would then begin to imagine things that other people might have already been saying about them pertaining their hair. The truth is that people are usually better off just thoroughly washing their hair than use most of the brands in the market today. Check out different blogs about this marketing strategy that plays with human insecurity for lots of good info.

In fact, the very first little iteration of shampoo formulations was still not great for the hair. The wonders of marketing and convincing people that they have problems that need addressing was and is apparently very effective. Conveniently for them, they have found the opportunity to create a new product that would address the problems caused by shampoo. This secondary item is what we refer to as conditioner. Conditioners make the hair soft, shiny and beautiful, something that shampoos have claimed to do some decades ago. In truth, we are simply duped by this shampoo and conditioner use. The sulfate in shampoo may eliminate gunk, something that can be done with water, but it also eliminates the natural oils in the hair. This oil comes from the scalp and provides the hair with the shine, softness and beauty that conditioners promise. It's essentially a carrot-on-a-stick method that most people don't bother to refute.

Even though there are now a handful of shampoo and sulfate free conditioner, almost all big manufacturing companies stick to their sulfate-laden formula because a sulfate-free shampoo will not sell their conditioners. Consumers have to be a little bit wiser, especially since information these days are readily available courtesy of the internet. This information is reinforced by numerous studies so it's highly recommended to check this one out.

Amidst all this underhanded marketing by large companies, it's undeniable that people who have been using shampoo and conditioner have developed some sort of dependence on it. Their scalp has adapted to the harsh treatment from the sulfate in shampoo, thus making it produce less or more oil than it should. Fortunately, the habit of using shampoo and conditioner doesn't have to be stopped altogether. As previously mentioned, there are shampoos and conditioners made by companies that are creating products with the consumer's best interest in mind. These products are usually made with natural ingredients, or active ingredients that are mainly from natural sources. On top of that, these shampoos are enriched with herbal essences, thus guaranteeing that it has no adverse effects of traditional sulfate shampoos, but can effectively make hair stronger and softer. It's basically what shampoo should ideally be. Check this site here for lots of detailed information on natural shampoo.