Creative ad placement from the Reality Coalition

404-cleancoal

While surfing the Washington Post this blogger found a creative ad placement from the Reality Coalition (see image above), which purpose is to tell the American public that there is no “clean coal”:

"I noticed this the other morning when surfing the washington post's website. When you enter a URL that can't be found on their site, you get the message at the bottom of the image above, which is akin to a 404 messsage. A hearty well done to the folks at this is reality!"

The advertisement says: "This page does not exist. Kind of like clean coal."


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