Is IKEA Entering the Eco-Friendly Car Market?

[Simon]

The Internet is abuzz about a mysterious, yet official-looking French website that appeared today. The site touts the LEKO, an environmentally-friendly IKEA-branded concept car.

http://www.fastcompany.com/blog/ariel-schw...ndly-car-market

What do you think? Is this for real or just an advertising gimmick?

I would say it's FAKE. And by the way, what does "LEKO" mean in French? :cute:

[hotrod1965]

The Internet is abuzz about a mysterious, yet official-looking French website that appeared today. The site touts the LEKO, an environmentally-friendly IKEA-branded concept car.

http://www.fastcompany.com/blog/ariel-schw...ndly-car-market

What do you think? Is this for real or just an advertising gimmick?

I would say it's FAKE. And by the way, what does "LEKO" mean in French? :cute:

I read this somewhere not that long ago.. I think they are selling something like the Tata nano car.... I'll have to go back and figure out where I read that...

[Simon]

Nope. It was just a carpooling program: http://www.guardian.co.uk/environment/ethi...en-car-flatpack

[mountainhiker]

Nope. It was just a carpooling program: http://www.guardian.co.uk/environment/ethi...en-car-flatpack

Good marketing ploy! Maybe they could sell the new Segway car! B)

[Layla]

lol!! Are people car-pooling to Ikea? or what?

/to work or shop there? :)/