While the social media has affected almost every aspect of our life, it has significantly impacted the trend of email marketing software as well.

In today's digitalized era, it is literally not possible to ignore the part played by the social media in email marketing. Particularly, Facebook and Twitter are on the frontline in the tools used for marketing due to their size and audience reach. As of now, there are more than 800 million active users of Facebook. On the other side, there are over 100 million active users on Twitter, presently.

Taking into consideration, the staggering number of users on both these sites, it is necessary for you to realize the need for using social media while putting up your Email Marketing efforts.

So the question arises, what are the easiest yet the most effective ways to incorporate social media with email marketing? Discussed as under, are a few tips that will help you in doing exactly what you want.

Tips and Tricks to using Social Media with Email Marketing

Create Subscription Forms and link to Social Sites

Your email marketing success comes nearer to you simply by placing Subscription Forms on the website. They are in fact your gateway to gather more audience. Such forms enable you to give your customers an opportunity to give their consent to you for sending them emails. Many email marketing software provide you facility to create subscription form. Use these forms to link with websites such as Facebook. In Twitter, you can Tweet the links to your subscription form links.

Offer Discounts and Deals

When you make a marketing effort, don't forget to add the creativity element in it. Offering your customers discounts or other such scheme is a proven way of attracting them. For this purpose, you can utilize the large audience of Facebook, Twitter, Google+, and other Social Networking sites to announce these offers. You can ask the customers to subscribe to your list in exchange of availing your special discounts and offers.

Contests and Sweepstakes

Similar to offers and discounts, there are a few other things as well that can attract your prospective subscribers. One way is to organize special contests and sweepstakes that could run for several days, weeks, or months. Make best use of social mediums during this time period and promote your Sweepstakes/Contests at the fullest. Inform your followers that by subscribing to your emails, they will automatically form a part of the contest or sweepstake.

Be Relevant, Be Consistent, and Be Original

The best part about social sites is that they are open to everyone. However, this also means that there is a lot of competition in the industry too. Hence, for your voice to be heard clearly by all out there, you need to take care of the following few things:

1. Your marketing attempt should be Relevant, Unique and yet very Consistent.

2. It must be written from scratch and not copied from other sites/people.

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A lots of good info on the above topics can be found here.