Nowadays more and more people and institutions become really concerned about the environmental issues the humanity faces up every day. A lot of organizations were established in order to make people understand the importance of preserving the natural beauty and resources. The fashion industry has always been blamed for being careless towards the nature. A lot of campaigns against the animal abuse and the fur used for making over expensive clothes. Luckily a great number of world famous designers took the standpoint of the society into consideration and slowly but surely we see the first signs of the eco - friendly also known as a sustainable fashion worldwide.

The term organic fashion itself is mainly associated with materials such as cotton, wool, silk etc. Although these materials, at its initial condition, are harmless, their usage in the fashion industry is a subject to fierce discussions. We are constantly encouraged and advised to keep the nature clean, to eat organic food and use non – toxic cleaning detergents but the reality is that even if we buy a piece of clothing made of organic we fool ourselves. The cotton and the other eco – friendly materials go through a thorough process where bleach and other chemicals are used, which makes the eco fashion tendencies useless.

Let's take the most popular material – cotton as an example. It is thought to be the most popular clothing material but how can it be eco- friendly when there's a soil erosion, the usage of water should be reduced and the soil is treated with different pesticides and chemicals whose intention, by all means, is not to help the cotton grow as an ecologically clean product.

And despite the fact that the sustainable fashion has it's opponents, more and more Hollywood celebrities become fans of the eco clothing and obviously they are the main reason for its popularity lately. Their dedicated fans follow every action of their idol and if he is wearing a cotton shirt, made of organic cotton that's a fair reason for the fans to buy the same. This method really works and the world designers see perspective in it. The attention of the international press has also been attracted towards the eco- friendly fashion benefits.

In other words every newspaper and environmentally concerned website would recommend making a clearance of your wardrobe, stop wearing clothes made of a material different than cotton, wool, silk and even bamboo and buy stuff that doesn't pose a danger to the biodiversity. You probably know that the organic fashion items are a way more expensive but if they help us to preserve the environment clean, then the amount of money pays off.

You can easily find on – line stores where the clothes are believed to be eco – friendly and the fact that designers, whose names have always been associated with luxury and stylish dresses take part in such a tremendous initiative such as making the eco- fashion clothes popular and desirable items is more or less convincing reason that the organic fashion is somehow better than, say it, the nylon.

Even if you can't afford to have all your clothes made of natural materials you can at least be mindful about what and how you recycle. Every attempt to keep the nature clean is worthy of trying.

Author Bio: Connie Jameson is passionate blogger who loves to write about fashion, beauty, health, cleaning and many other topics. She currently works as a manager of London carpet cleaners and she has a lot of knowledge and creative ideas to share.