Every year Thanksgiving weekend is overshadowed by Black Friday and in recent years Cyber Monday as well. Thanksgiving is supposed to be a time when families can get together, even if it’s just for a day or dinner, to talk and reconnect. However every year more American’s are focused on shopping. Stores are now open by 8:00 pm on Thanksgiving Day resulting in people sitting at the dinner table with their families while browsing on their phones for the best deals that they hope to buy in a few hours. This is just another example of how our modern, technologically advanced society is constantly becoming more materialistic. Aside from Black Friday overshadowing an American holiday and tradition, it is an annual example of how Americans over-consume and by doing so are very wasteful. A huge fraction of purchased goods during Black Friday and Cyber Monday are things that people don’t need, they are things they think they need. Advertisements and social trends play a big role in the impact of this event (I refuse to call it a holiday) and in our consumption behavior in general.
Companies are tricking and forcing us to buy un-needed goods through the use of planned obsolescence and perceived obsolescence. Planned obsolescence is disappointing because it refers to how companies purposely make products to only last a few years and by doing so force consumers to by new products from them every couple of years. The most common example of this is electronic devices. Apple creates a new IPhone every year so that once yours break “accidentally” there’s a brand new, more expensive one to purchase as a replacement. Not to mention that such companies stop making old models, forcing you to buy the newest model. On the other hand, perceived obsolescence is promoted by companies but ultimately results from our own social actions. Companies, through advertisements, constantly throw the promotion of new goods in our face. It’s almost impossible to go anywhere or do anything without seeing an advertisement of some sort. These advertisements tend to increase around the holiday season, hence the origin of Black Friday. The main reason such advertisements work is due to the social pressure we put on each other and ourselves. Everyone wants the next new model or brand and once a friend or family member purchases something then we are pressured and attracted to buying it as well. The biggest example of this is the fashion industry, where new trends come and go each season resulting in constant purchasing of new, unnecessary clothing. These companies are clearly getting the better of us based on the success of such events as Black Friday and Cyber Monday.
So why is over-consumption such a bad thing, why should we care if people waste there money on unnecessary goods? It’s simple: overconsumption leads to waste! One of the downfalls to the technological advancements of today’s world is that we create materials that cannot be found in our natural world. This means that when we throw something out in the garbage it will never decompose. Purchasing many of today’s consumer goods is bad enough because most cannot be recycled and will sit in landfills, but over-consumption takes this once step further in that we buy more than we need! We buy new clothes or new phones before our old ones are worn our or broken. By doing so we are creating more waste because we constantly thrown away products that are still functional and contribute the ever-growing amount of waste humanity has created on this planet. In order to help reduce the waste we create of course we should recycle and reuse as much as possible. However, I believe that the creation of waste should be stopped at its source, and that’s our consumer purchasing. Buying less and using goods to there fullest is a sure way to decrease waste. Resisting social pressure and advertisements is key to getting this accomplished. So next year put the phones away and turn the TV off at the dinner table during Thanksgiving, you don’t need them.