Al Gore and the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters have launched a "Reality Coalition" to tell the American public that there is no "clean coal".
"The reality is that there's not a single home or business in America today powered by clean coal,â€ said Brian Hardwick of the Alliance for Climate Protection. â€œIf coal really wants to be part of Americaâ€™s energy future, the industry can start by making a real commitment to eliminating their pollution that is a leading cause of global warming."
Hardwick continued: "It is high time for the coal industry to come clean and admit to the American people that today clean coal is not a reality. No matter how much they say it in their advertising, coal canâ€™t truly be clean until the plants can capture global warming pollution. With so much at stake, we canâ€™t afford to hang our hats on an illusion."
A multi-million dollar ad campaign featuring ads in print, TV commercials and online ads will help spread the message.
You can take a look at their very first print ad here, which shows a solitary door labelled "Clean Coal Facility Entrance." Behind the door, though, lies a barren field. "In reality, there's no such thing as clean coal," the ad states.
The first TV commercial follows the same theme and can be viewed below:
I do believe the message that there exists no "clean coal" technology got out perfectly clear in both the print and TV ad. But Joe from the Climate Progress blog thinks otherwise:
What do you think about the advertisements? Will they do a good job debunking the "clean coal" lie?