Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Simon
Simon

"Reality" Coalition Launches Campaign Debunking "Clean Coal" Myth

Al Gore and the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters have launched a "Reality Coalition" to tell the American public that there is no "clean coal".

"The reality is that there's not a single home or business in America today powered by clean coal,” said Brian Hardwick of the Alliance for Climate Protection. “If coal really wants to be part of America’s energy future, the industry can start by making a real commitment to eliminating their pollution that is a leading cause of global warming."

Hardwick continued: "It is high time for the coal industry to come clean and admit to the American people that today clean coal is not a reality. No matter how much they say it in their advertising, coal can’t truly be clean until the plants can capture global warming pollution. With so much at stake, we can’t afford to hang our hats on an illusion."

A multi-million dollar ad campaign featuring ads in print, TV commercials and online ads will help spread the message.

You can take a look at their very first print ad here, which shows a solitary door labelled "Clean Coal Facility Entrance." Behind the door, though, lies a barren field. "In reality, there's no such thing as clean coal," the ad states.

The first TV commercial follows the same theme and can be viewed below:

">" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344">

I do believe the message that there exists no "clean coal" technology got out perfectly clear in both the print and TV ad. But Joe from the Climate Progress blog thinks otherwise:

"Their inaugural ad violates a central rule of messaging, rhetoric, and psychology: Don’t keep repeating a strong word the other side is trying to push."

What do you think about the advertisements? Will they do a good job debunking the "clean coal" lie?

User Feedback

Recommended Comments

Coal Terminals and additional infrastructure are required in the coal supply chain.  Coal industry and coal prices show developing economies are more likely to increase their investment into & their use of thermal coal & metallurgical coal in coming years because of its affordability and to meet increasing demands for electricity and steel.  www.coalportal.com

Link to comment
Share on other sites


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Add a comment...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content, analyze site traffic, and understand where our audience is coming from. To find out more, please read our Privacy Policy. By choosing I Accept, you consent to our use of cookies and other tracking technologies.