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BrookeChaplan posted a blog entry in Brooke Chaplan's Green BlogMany businesses today tout themselves as being green, but they are not always as eco-friendly as they could be. Green businesses have a positive edge in marketing and public relations. Some green efforts, such as installing solar panels on an office building, may offset expenses. However, there is much more involved in going green from a commercial perspective than using solar energy. Active management and regular improvements are required to run a business that is truly eco-friendly, and special attention in these specific areas is required. The Impact of Logistics Producing and packaging products as well as getting them to market can create a tremendous amount of pollution and produce unnecessary waste. Actively focusing your attention on improving logistics is essential. This can include investing in communications equipment from companies like altechradio.com and business software specific to your industry. For example, rather than ship your products on diesel trucks, you may use hybrid or electric trucks. This is only one of many ways that you may improve logistics to run your business in a more environmentally-friendly way. The Production of Eco-Friendly Products Even when you run a green company, your products may be a major source of pollution. Consider if your products produce waste when they are used by your customers or if they are bad for the environment in any other way. Perhaps they are not usually recycled and wind up in the landfill a few years later. Look for ways to improve your products so that consumers can continue to enjoy their benefits without contributing to pollution and other environmental concerns. An Improvement in Internal Operations To run a green company, you also should analyze your company’s regular operations and processes. Look for inefficient processes that may lead to pollution and that may easily be improved. For example, if your workers in the field normally drive around a work area in a motorized vehicle to communicate, simply investing in two-way radios can improve productivity, eliminate unnecessary pollution and conserve energy. Reviewing your current operations and processes regularly is an important first step. Finding these implements can be as easy as searching online for something like “two way radios in NYC” and shopping around locally. Keep in mind that new technologies are being unveiled regularly, and these may help you to continue to improve in this area going forward. With numerous benefits associated with running a green business, it makes sense to continually work toward improvements in this area. While some companies are content to simply install solar panels, you can see that there are many additional steps that you can take to take your environmentally-friendly business to the next level. A smart idea is to make steady improvements over time as new opportunities become available.