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Crowdfunding Sustainable Innovation Video Will Crowdfunding Deliver Results Where Lobbying Falls Short? The phone is ringing. I answer and I am quickly introduced to Michael’s passionate and very logically reasoned request – will I chip in again on conservation and climate change efforts? This time I hesitate and after a few minutes Michael transitions to confirming interest and goes on to make a few more contribution requests. The call ends and a few days later I receive a follow-up letter in the mail from the group Michael represents. I can’t disagree with the outreach strategy, but the money the group is requesting is earmarked for lobbying efforts. It’s a familiar scenario. Michael is like the vast majority of us, knowing we must implement available solutions for a more sustainable planet. This time I decide against contributing to the group Michael represents and instead seek ways to support sustainable innovation and solutions in the businesses, startups, community leaders and entrepreneurs of today.Maybe you’re like me and are looking for some tangible solutions because you no longer want to see your efforts marginalized or see initiatives fall grossly short of their end goal. For the past two decades you’ve seen how a few skeptics, questioning obvious science, can lead to watered down legislation. You are wondering if all your lobbying donations have been effective. You are aware of solutions and are looking to change the results. So what are you going to do? It’s time to gather your crowd, pool resources and fund the projects you have been lobbying and working on for years. This can be done with Crowdfunding. You won’t be the first. Others have gone before you and have realized tangible success.What is crowdfunding? Crowdfunding is raising small amounts of money from a large number of people to fund a specific project, product or business and it’s done primarily online. Catchall Crowdfunding websites like IndieGoGo and Kickstarter have made headlines with million dollar funding successes for games and tech gadgets. Crowdfunding niche sites Wise Green Planet (Sustainability and Green Technology) and Tubestart (Digital Video & Film Projects) have emerged in response to the need for platforms dedicated to specific market segments. These crowed sourced funding sites give rise to alternative methods of financing projects and ideas by helping to democratize capital.If taxes or sustainability matter to you consider this, local municipalities can spend on millions on fossil fuels every year. When the price of fossil fuels rise, more money is spent and finite resources are consumed. With crowdfunding, you can seek to change this for the benefit your community. You can support or start your own crowdfunding project for the purchase of solar panels, wind turbines or another form of clean, renewable energy and even incorporate Elon Musk’s Solar Battery, the Tesla Powerwall, as part of your communities overall energy solution. Clean and 100% renewable energy is sustainable and the money currently spent on fossil fuels could be directed elsewhere. The money spent on fossil fuels could instead fund structural improvements to utilities or help your local school retain course offerings, extracurricular activities and sports programs. This can be a reality in your community and crowdfunding can be part of the solution.We can agree to continue to hold our elected officials accountable to the needs and priorities of society at large. However, we can no longer wait for legislation, we must act. We must ask if matching the climate laggards tit for tat, on the long, expensive lobbying road is an effective solution. Shouldn’t we instead be investing in progress, thought leaders and innovators through impact investing and crowdfunding solutions? A solar spill is a sunny day, but an oil spill is tax money wasted and far from progress. Lobbying has yet to stop oil spills, proving it can be an environmental wasteland. We can crowdfund sustainable innovation, divest from fossil fuels and create a healthier planet. The “Crowd” can be the catalyst for this shift by funding clean energy, green technologies and advancements in sustainability. It’s a choice. In the words of Bill Nye, “I want you all to preserve our world in the face of Climate Change and carry on as The Next Great Generation.” -Chris Kratochwill firstname.lastname@example.org Crowdfunding Sustainable Innovation Video
Andrew posted a blog entry in Green-living BlogGreen technology can be a confusing concept for many people, and one of the reasons for this is because there are no official criteria for what makes technology green. For example, an app on your smartphone, an energy efficient fridge and a wind turbine could all be categorised as green tech. Because of this, there are many misconceptions about green technology, and this can make it hard for consumers to make the best decisions. Here are a few myths that you may want to keep in mind when it comes to greener technology. Everything About Green Technology Is Eco-Friendly When you buy a green technology product, you may think that it is going to be made from greener materials, but this is not always the case. Its green credentials may be that it uses less power, but the actual materials may not come into it at all. Or it may save you energy, but it may not be made from materials that can be recycled. Quite simply, not all manufacturers will take this into account when they design technology products. Try to look for technology that is green in more ways than one. Not just in its use of less power, for example, but also in the materials it is made from and how it is recycled. Green Products Are Always the Best Option Sometimes you may be led to believe that simply by choosing an eco-product you are doing your bit for the environment. You may see a new computer advertised as eco-friendly because it uses less power, but leaving that computer on all day may use more energy than turning off another non-green computer when you are not using it. Green technology is not therefore automatically better, and it requires your input to get the most out of it. Green Is Always More Costly Many people will automatically assume that green tech is always the more expensive option. Sometimes this is true, but not always. Green technology is often about longer-term benefits. You might pay more in the immediate future, but down the line you may be able to make large savings. And you have to remember that savings also come in the form of environmental savings. Other green technologies could help you to make more immediate savings. Something like the Nest Learning Thermostat, for example, could be considered green technology, and it could really help you to save you money by cutting the amount of energy you use. The new smart meters may also be able to help you cut down on your energy usage by increasing your awareness of how much energy you use each day. When it comes to saving money, there are many factors to consider, and it's important to look at all of these together. For example, you may want to use something like the Nest thermostat while also choosing a more suitable energy tariff to reduce your bills. You could also use an online tool to help you do this, such as the Tariff Information Label search tool on the npower.com website. So don't just rely on one type of technology to save you money, and consider all your options. It's How You Use It that Matters The most important thing to remember is that it is how you use green technology that matters. Reducing your energy use may well involve choosing greener options, but don't stop at that and assume you are doing enough. The fact is you may also have to change your habits to cut energy usage and reduce your bills.