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There has never been a better time to go green with marketing than right now. Long gone are the days of bulky newsletters and flyers. Once you choose the right online marketing platform, your presence will be instantly accessible to whoever owns a computer or a smartphone. Here are 5 of the most effective green marketing models that can help you reach all of your business goals. Social Media Let’s start with the easiest and most common platform. Social media. Social media is a huge deal and is a really great way to draw attention to your business. You want to be sure that you can be found on Instagram, SnapChat, Facebook, Tumblr, StumbleUpon, Flickr, and Twitter and just about any other social media site you can find. Joining these sites will grant you immense opportunities to expose your logo and interact directly with your clients. Keep in mind, that each of these social media outlets can be used for different purposes. For example: · Instagram can be used for "behind the scene" action photos. · Facebook is best for ongoing posts of what the company is currently doing. Be sure to write spectacular social media updates in order to draw the most attention. · SnapChat is great for mini alert videos. · StumbleUpon is superb for exposing your newest blog posts in a way that users will share them with one another. · Twitter allows for quick customer interaction at 140 characters or less. · Tumblr and Flickr can be your company photo albums. There is no limit to what you can do, at a very cheap price, if not for free. Be everywhere! Community Outreach Go out in the community representing your business or brand by participating in socially responsible events. Examples include: · 5Ks- from entities such as the American Heart Association, Relay for Life, and World AIDS day. · charity events · school fundraisers · blood drives · LGBTQ celebrations · military support events To be there as a brand, wearing your logos, symbolizes support and active involvement. This can also give you an opportunity to spread the word about the business you believe in and really get involved with your community. TV, News Sponsorship, Local, and Satellite Radio Advertisement Yup! These things are still around! Use them! Contact your local news station and ask how you can purchase space time to show your logo during the nightly news. You can also buy a sponsorship that can mention your brand or company at that time. Just Think: "Tonight's community highlight brought to you by [YOUR BRAND]." No need for commercials. Just have relevant sources, such as the news, acknowledge that you have a presence in the community and in the media. Guest Blogging Services Guest blogging is a really great way to boost your business. It helps get your company’s name out there in a fast and respectable manner. Sites such as multifuse.com/guest-blogging-services/ offer great content marketing advice and services such as guest blogging. Places like this are great ways to find experts at keyword rankings, SEO, and those tricky techie variables that can be the “makers or breakers” of your online exposure. Finding these experts and getting help with guest blogging can really be a huge benefit for you. The more your brand is exposed, the better results you’ll get. This means more leads to bring traffic into your website. This can also translate into profits, likes, more free influence, and even strengthening your online credibility. Press Releases Press releases cause the same effect in the public as a “Breaking News” announcement. They are legit, give you a lot of credibility, and show that you are very serious about what you are merchandising. A press release is proportionally effective to the format and wording used. Make sure that you adopt effective and concise language, or else hire a content marketing agency to do it for you. Go for it! Nothing is an obstacle in a world where online presence is everything. Put your brand out there, and enjoy the beauty of "influencing."
Green marketing is a strategy many companies today choose to adopt. A big number of consumers want to take part in preserving the environment and this creates a great opportunity for smaller businesses to promote themselves as environmentally conscious. This strategy has proved to be quite effective and it has even created a couple of “green” brands over the years. It does not matter if a company’s products or services are connected with saving the environment, declaring it eco-friendly will always attract you some customers. If you want to do this, be sure to try out the following green marketing tactics. Choose the right logo If you have already decided to make your company eco-friendly, it is the right time to make it clear for your customers. Mentioning it on your flyers or commercials may not be enough. What you can do is use a green element while designing a logo for your company. First of all, you should actually make your logo green. This color is associated with nature and freshness. Also any natural elements you use in your logo design will only make your customers sympathize with the company even more. So make sure that your customers know your company is eco-friendly from the very first moment they notice it. Use recycled paper Using the recycled paper is one of the best ways to show people that your business is eco-friendly. So use the recycled paper when printing flyers or posters and make sure no one goes without noticing it. Have a sign somewhere on it that says you have opted for recycled paper. Do the same thing with your business cards. No trees will be cut down so you can promote your business and the customers will know how to appreciate this. You can also encourage them to use recycled paper as well. Organize donations and charities This is another great way to make sure customers are aware your business is pays some effort into preserving the environment. Organizing a charity event like planting new trees or collecting garbage shows that your company cares and promotes your name as well. It won’t cost you too much to organize something like this, but it will definitely pay off. Another thing you can do is make donations. Take a percentage of your latest sales and make a donation to an environmental organization. This is a great way to assure your customers you actually do what you are preaching. Give eco-friendly promotional material It is no secret that promotional material is a great way to attract new customers. It is even more effective when that material is eco-friendly. Not only that your customers will be getting something form you but they will also have the feeling of taking part in helping the environment. What you can do is give them pens that are made completely out of recycled materials, for example cardboard barrel pens. You can also use bags as a way of promoting your business. Instead of giving your customers plastic bags which take much time to decompose you can give them printed non-woven bags which are a great way to send the positive message about your business. All of these tactics will actually make some difference and help preserving the nature. So not only will you be doing the right thing but you will also gain more attention from the consumers who are always more than happy to do business with eco-friendly companies.
These days, there is this great hype concerning the question of preserving the environment and this isn’t just some passing trend. The awareness of the general public is on a steady rise in the last decade and is still going up. People are getting informed and are actively trying to prevent pollution and the further deterioration of the environment. This can be viewed through the active participation of various communities in projects (organized by them or the government) which take actions that help keep our planet healthy. This has caused major changes in almost all industries and laws are adapted to deal with some of the major problems with pollution and, environmentally speaking, most destructive elements. All this is accomplished by the active pressure of the general public. Marketing and the environment Now, I am not saying that products created as promotional material are one of the major elements that influence the deterioration of our environment, but they certainly do their part. The fact is that promotional products are mass produced in order to be offered as a positive incentive for potential customers. They are also used to promote the company’s name on a larger scale and raise its popularity in general. In most cases, these products are of very low quality and that’s why they get discarded very quickly, since they are perceived as useless or they break down quickly. Here I’m talking about the promotional material that actually has a purpose aside from promotion – like bags, pens, lighters and so on. The amount of paper that is spent annually on flyers, posters, newsletters and billboards is astonishing. This paper is always tossed aside and this is a normal everyday thing. Nobody ever said:”I’m going to save these. They might come in handy.“ and no one ever will. If you are lucky enough and the people of your town are really environmentally aware, there is a chance that this paper will be recycled and reused but in most cases it ends up becoming litter and nothing more. Now this paper has to come from somewhere and the number of trees that are cut down in order to produce paper is greatly increased by this form of advertising. This is done on a daily basis across the planet in every city without exception. Now, since we have already mentioned that it is rarely recycled, can you imagine how much paper is wasted around the world every day? People have realized this and are starting to boycott this kind of marketing and that’s why there has to be a change when it comes to promotional material. Green promotional material and what it can get you Well, more and more companies are joining and supporting green initiatives and are promoting themselves by taking positive action and financing more ambitious moves. This usually includes large crowds and great media coverage by all relevant media. Big marketing moves like these always get relevant echoes in the media and they reach a great part of the audience of all ages. While older people here about this in the news, the young usually learn about it over social networks on the Web. I think it is clear that by pulling these kinds of moves, you can create great positive exposure for your company. Marketing products There has been a slight change in the field of marketing products. Namely, a new attribute that is highly desirable for a marketing product has appeared and that is the attribute of it being green. This is how it works. You create a marketing product that has decent quality, handles a certain need that people have and you put, for example, your logo on it. On top of that, you make sure that it is in some way environmentally friendly, be it that it is recyclable, that it doesn't harm the environment when discarded or lowers a certain type of pollution. I’ll give you an example. Promotional water bottles that are made from stainless steel or aluminum, which at the same time protect your health, are eco-friendly and reduce the amount of plastic use and pile ups. This is a quality product which promotes your company and is something that the target audience actually wants to have. Things like these pay for themselves and show far more positive results when it comes to the promotion of your brand. When it comes to quality marketing, you have to pay attention to the way people react to things and try to insert the promotional part of your effort into something that people stand for in general and this is the new big thing.