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Simon Leufstedt

Is IKEA Entering the Eco-Friendly Car Market?

The Internet is abuzz about a mysterious, yet official-looking French website that appeared today. The site touts the LEKO, an environmentally-friendly IKEA-branded concept car.

http://www.fastcompany.com/blog/ariel-schw...ndly-car-market

What do you think? Is this for real or just an advertising gimmick?

I would say it's FAKE. And by the way, what does "LEKO" mean in French? :cute:

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The Internet is abuzz about a mysterious, yet official-looking French website that appeared today. The site touts the LEKO, an environmentally-friendly IKEA-branded concept car.

http://www.fastcompany.com/blog/ariel-schw...ndly-car-market

What do you think? Is this for real or just an advertising gimmick?

I would say it's FAKE. And by the way, what does "LEKO" mean in French? :cute:

I read this somewhere not that long ago.. I think they are selling something like the Tata nano car.... I'll have to go back and figure out where I read that...

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