Simon Leufstedt

New Apple ad advertises green power, not products

Apple today released a new video ad, narrated by Apple CEO Tim Cook, that has a big focus on how the company uses green power, such as photovoltaic solar panels, to power their servers and business. '>Watch the video here. Apple has also updated a section of their website which highlight the company's various environmental initiatives.

 

 

"Now more than ever we will work to leave the world better than we found it," Cook says while the video shows photos of their manufacturing process and a field with solar panels.

 

The video has some truths to it. Under Cook's leadership, Apple has moved away from dirty energy (among other things), which they have been heavily criticized for in the past. Now Apple is being >praised by Greenpeace for their use of renewable energy.

 

It's encouraging to see corporations embracing renewable energy to power their businesses. But in my opinion, this is just brand advertising that ignores the negative environmental effects that comes from mass consumption of technology devices and gadgets - something which Apple is heavily promoting.

 

What do you think?

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The role of companies is essential for a fast development of renewable energy sector and it's also very appreciated. Although, to complete the equation it's necessary a total support from governments.

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Not all companies are green but I support those that invest in renewable energy. First Solar, Plug Power and Abengoa are companies but are making the world cleaner and greener. They are the only ones, except governments, that have enough money to change this energy system.

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