Green marketing is a strategy many companies today choose to adopt. A big number of consumers want to take part in preserving the environment and this creates a great opportunity for smaller businesses to promote themselves as environmentally conscious. This strategy has proved to be quite effective and it has even created a couple of “green” brands over the years. It does not matter if a company’s products or services are connected with saving the environment, declaring it eco-friendly will always attract you some customers. If you want to do this, be sure to try out the following green marketing tactics.
Choose the right logo
If you have already decided to make your company eco-friendly, it is the right time to make it clear for your customers. Mentioning it on your flyers or commercials may not be enough. What you can do is use a green element while designing a logo for your company. First of all, you should actually make your logo green. This color is associated with nature and freshness. Also any natural elements you use in your logo design will only make your customers sympathize with the company even more. So make sure that your customers know your company is eco-friendly from the very first moment they notice it.
Use recycled paper
Using the recycled paper is one of the best ways to show people that your business is eco-friendly. So use the recycled paper when printing flyers or posters and make sure no one goes without noticing it. Have a sign somewhere on it that says you have opted for recycled paper. Do the same thing with your business cards. No trees will be cut down so you can promote your business and the customers will know how to appreciate this. You can also encourage them to use recycled paper as well.
Organize donations and charities
This is another great way to make sure customers are aware your business is pays some effort into preserving the environment. Organizing a charity event like planting new trees or collecting garbage shows that your company cares and promotes your name as well. It won’t cost you too much to organize something like this, but it will definitely pay off. Another thing you can do is make donations. Take a percentage of your latest sales and make a donation to an environmental organization. This is a great way to assure your customers you actually do what you are preaching.
Give eco-friendly promotional material
It is no secret that promotional material is a great way to attract new customers. It is even more effective when that material is eco-friendly. Not only that your customers will be getting something form you but they will also have the feeling of taking part in helping the environment. What you can do is give them pens that are made completely out of recycled materials, for example cardboard barrel pens. You can also use bags as a way of promoting your business. Instead of giving your customers plastic bags which take much time to decompose you can give them printed non-woven bags which are a great way to send the positive message about your business.
All of these tactics will actually make some difference and help preserving the nature. So not only will you be doing the right thing but you will also gain more attention from the consumers who are always more than happy to do business with eco-friendly companies.