By Simon Leufstedt, published on April 21st, 2008
Greenpeace hired the design firm BBDO from Moscow to tell consumers about genetically-modified organisms. The text in the ad says:
Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for GMD free sign on the package.
The above image is cropped. More and full images after the jump:
Agency: BBDO Moscow
Brand: Greenpeace
Art-director: Gio Popiashvili (idea), Fabiano Marques
Copywriter: Ilya Petrov, Tanya Moseeva
Cliet service: Anya Bogdanova
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2 Comments
April 22nd, 2008 at 4:25 pm
I’ve wondered what would come of our food with genetic modifications and it does make sense that certain pests or even helpful insects dna might be used. I guess they do testing on these pests to see which ones flourish or perish at the hands of their modifications. Whoa.
August 22nd, 2008 at 2:47 am
the ads are really cool.
im doing an art assignment on gmf and we have to make an advertisement. my group are going from a similar angle to these ads. we have used a ‘poisoned apple’ to convey the meaning of ‘you dont know whats in it’
ps. sorry about the punctuation, when posting comments i dont usually use punctuation or capitals.
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