SLU, the Swedish University of Agricultural Sciences, have started a rather massive campaign against global warming deniers. The message that: “without proper facts anyone can say anything” about climate change and its effects, will be advertised using the site http://ww.koldioxidensvänner.se (roughly translated to “the friends of co2).

The message will be advertised in the largest newspapers in Sweden. They will also fill Stockholm’s (the Swedish capital) subway with print ads (see image example below) and web advertisements on Aftonbladet.se, a large newspaper in Sweden (where you could probably find many global warming deniers).

I don’t really understand why they need to spend money on a campaign targeted against the very small minority of global warming deniers, mostly old men who votes for right wing parties, in Sweden. But I hope the people who see the advertisements will see/understand the whole message and not only the “satire” slogans like “co2 is our future” or “the greenhouse effect is fake”.

Here are three videos from “the friends of co2” that are parts in the advertisement campaign: